For people who run their practice alone

Caring for others is the hard part. Running your practice shouldn't be.

Amarelle brings your schedule, billing, private session notes, and content — everything outside the room — into one calm place, so you can get back to the work you actually trained for.

Get a free week of content, made for you

Tell us where to send it — no card, no call.

No credit card. Takes about 5 minutes.

Amarelle dashboard showing the week's sessions and payment status

This month

$4,180

12 sessions · 2 pending

Built for solo practicesSchedule + billing in one placePrivate, consent-first transcriptsContent in your own voiceCancel anytime7-day free trial on ProBuilt for solo practicesSchedule + billing in one placePrivate, consent-first transcriptsContent in your own voiceCancel anytime7-day free trial on Pro

You didn't get into this to become a marketer.

It's Sunday night, and you're typing “5 Instagram captions about anxiety” into ChatGPT for the third week in a row. None of them sound like you.

You can't quite remember what you and a client worked through three sessions ago.

You're not sure who paid you this month — or who you still need to follow up with.

You know you should show up online more consistently. By the time you sit down to do it, you've got nothing left to say.

One calm place for everything outside the session.

Amarelle isn't a generic CRM built for photographers, and it isn't another AI tool that hands you the same content everyone else is already posting. It's built around the specific rhythm of a practice — recurring sessions, private notes, and a voice that's actually yours.

See how it works

Everything your practice needs. Nothing it doesn't.

Never chase an invoice again

Schedule & Billing

Add each client once — how often you meet, what they pay — and your calendar and monthly revenue take care of themselves.

Weekly & monthly calendar
Paid / pending at a glance
CSV export for your accountant

Know exactly where everyone stands

Clients & Leads

See at a glance who hasn't booked in a while, who still owes you, and who's still just a lead worth a follow-up.

Balance and last session per client
Simple lead pipeline
Quiet-client alerts

Your memory, backed up

Private Session Notes

Upload the recording, get a private transcript in minutes. Never rely on memory alone to remember what mattered in a session.

Consent-first uploads
Searchable transcripts
Visible only to you

Private Session Notes view inside Amarelle

Sunday nights, back to you

Content, in your voice

Answer a few questions once about your story and your work. Get weeks of posts, captions, and emails that actually sound like you wrote them.

Carousels, reels, captions, emails
Built from your own brand brief
Content calendar included

Content, in your voice view inside Amarelle

Not another AI prompt. Your voice, systemized.

Most AI tools ask you to describe what you want, over and over, every single week. Amarelle asks once: what you love to talk about, how you got into this work, a couple of anonymized client stories that show the transformation you create, and the creators whose style you admire. From that, every week, you get exactly the mix of posts you ask for — carousels, static posts, reels scripts, captions, even email copy — all sounding like you, not like a template.